1. Critically evaluate how digital marketing has change business.
  2. Demonstrate a critical awareness of social media and digital customers.
  3. Creating an individual blog.
  4. Developing Digital objectives, online value proposition and digital tools for reaching customers.


Target Audience:

This programme targets a wide audience including: all levels of Marketing employees, companies with the intention of moving to a digital strategy, Entrepreneurs and anyone with a keen interest in digital marketing and social media.



  • Introduction to Digital Marketing: How has the Internet changed business? What is Digital Marketing? Strategic Benefits of Digital Marketing.
  • Understanding the Digital Customer: Customers: who are they and what do they want. Evaluating Customer Demand Levels.
  • Social Media: Social Media Platforms Class Activity: creating an individual Blog. Social Media Project.
  • Developing an effective online presence: Setting objectives. Digital Business and Marketing Models. Online Revenue Models. Developing an Online Value Proposition.
  • Reaching and Interacting with your Customers: Digital Tools for Reaching your customer. Digital Tools for Interacting with you customer. Case Study.
  • Converting and Engaging your customers: Digital Tools for Generating Sales. Digital Tools for Engaging your customer. Case Study.
  • Social Media Project: Students Presentation of their Blog and online strategy.


Duration: 21 hours


Price: $3,500